About me
Michelle Reinen is the Administrator of the Division of Trade and Consumer Protection at the Department of Agriculture, Trade and Consumer Protection. She has over 28 years of experience working within the Division serving in a variety of roles. Some of her responsibilities have included identifying and working on new initiatives, building stakeholder relations and outreach to communities and various groups, as well as being responsible for the oversight and enforcement of WI laws that protect consumers and honest businesses against unfair, deceptive, and fraudulent practices and unsafe products in the marketplace.
Michelle has also served as the U.S. Consumer Product Safety Commission's (CPSC) Wisconsin State Designee since 2000 and is a past president of ICPHSO. Michelle is a graduate of the University of Wisconsin- Madison, School of Human Ecology from which she earned her bachelor’s degree in Consumer Science; emphasis on Consumer Affairs in Business. She also holds a Business Analysis Certificate from the Wisconsin School of Business Center for Professional & Executive Development.
